Project: Make Some Noise!
Transforming the C-Suite into industry thought leaders doesn’t happen overnight… it happens in 52 weeks.
Successfully develop and execute omni-channel social media marketing strategy and internal communications plan to boost audience engagement, increase following, and position executives as thought leaders in the B2B marketing space.
Met monthly with VP of Marketing and Director of Content & Corporate Communications to understand current/future content themes for brand page and analyze performance of prior month.
Built weekly communications plan including individual social posts (with related media linking to brand LinkedIn profile/brand website).
Sent weekly communications to Director of Content & Corporate Comms to distribute among respective stakeholders.
Results
+148K Impressions
+68K New Visitors
+19K Connections
+5.8K Reactions
+241 Comments
C-Suite: VP of Marketing, Chief Revenue Officer, Brand General Manager (custom weekly post)
E-Staff (1 post option/week)
Employees (2 post options/week)
Project Overview & Goals
Solution & Action
Key Stakeholders
